Our goal with quality assurance at the distributor and retail levels is preserving the brewer’s intent all the way to the beer drinker’s glass. Beer is a delicate substance and can encounter many serious issues from the brewery to the consumer. In this course, we’ll cover beer quality and freshness, best service practices and code dating so you can give your customers the best beer experience and charge them a premium for perfectly stored and served beer.
The cost of this course is $75.
Thursday, November 14, 2019 from 11am to 3pm.
8400 South Jones Blvd. Las Vegas Nevada 89139
Samuel Merritt is Director of Beer Education and Quality Assurance for Southern Glazer’s Wine and Spirits of Nevada. He began his career selling specialty beer in New York City in 1996 for The Craft Brewers Guild and Brooklyn Brewery. In 2006 he founded Civilization of Beer, an independent beer education consulting company. In 2009 he became New York City’s first. Certified Cicerone® beer sommelier. Sam has been featured on The Martha Stewart Show, Sirius XM Radio, Thrillist.com, Seriouseats.com, CBS Interactive, FOX News networks, Edible Manhattan Magazine, The Somm Journal, SEVEN Magazine, Esquire Magazine, Saveur, New Brewer and All About Beer Magazine and more. Sam has instructed and inspired thousands of beer professionals over the course of his 20 year career and built a reputation as an ambassador for the industry. In September of 2013, he joined the beer division at Southern and now lives in Las Vegas with his wife Emily, young daughter Molly and his English bulldog Ophelia.
“An educated beer seller is a better beer seller.”
Applicants must be at least 21 years of age. Proper ID is required for admittance.